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Our Story

Rob Gilfeather, a former professional chef and Ironman triathlete, was tired of eating protein bars and gels before and during training. He wanted something easier to chew and digest, that was made with real food, so he started mixing protein into applesauce pouches as a way to get his body what it needed immediately before or during a race.

This concept eventually became Fuel For Fire, a portable protein smoothie for active people on-the-go. Made with simple, clean ingredients, Fuel For Fire tastes great and is the ideal smart snack for kids, elite athletes, and everyone in between.

Our Mission is to Change The way People Eat On-The-Go
 By Making Smart Snacking Easy.

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